SIDECAR | Family Center Parenting

Sidecar is a brand dedicated to empowering expecting and new parents to become the parents and partners they aspire to be. Claudia developed the entire branding, including video graphics, social media assets, and creative direction, creating a cohesive and impactful brand identity.

The design focuses on building a supportive, inclusive, and welcoming space for new parents. The visual elements and overall tone reflect warmth, connection, and unity, combining modern, clean visuals with a nurturing touch to ensure the brand resonates deeply with Sidecar's audience at every level.